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Delve’s proven, strategic Brand Development Methodology has helped many companies achieve success. Employing our insightful and disciplined process, we develop, create and deploy brands and their go-to-market programs. Our Methodology comprises five phases designed to contribute to your business growth.
Assess a brand’s current position through internal, external and market perceptions. Surface insights into our clients’ businesses to lay the foundation for a differentiated brand.
Develop a unified visual and verbal strategy to bring a distinctive brand to the marketplace as an indispensable competitive advantage and sales asset.
Bring the brand to life. Through consistent and well-crafted sales and marketing materials that build awareness and interest, set the stage for marketplace distinction and business growth.
Introduce new or repositioned brands through strategic planning and coordinated communications that help companies gain greater differentiation and mindshare.
Provide ongoing brand management and stewardship to ensure that the brand remains consistent, relevant and nimble to respond to changing market and business dynamics.