• THE DELVE GROUP, INC.
    21 WEST 46TH STREET
    SUITE 1103
    NEW YORK, NY 10036
  • V: 212.255.3870
    EFAX: 347.767.4172
    INFO@DELVEGROUP.COM

Click on a section to
learn more about our process
and how we work.

  • Our Methodology

    |

    Delve’s proven, strategic Brand Development Methodology has helped many companies achieve success. Employing our insightful and disciplined process, we develop, create and deploy brands and their go-to-market programs. Our Methodology comprises five phases designed to contribute to your business growth.

  • Discover

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    Assess a brand’s current position through internal, external and market perceptions. Surface insights into our clients’ businesses to lay the foundation for a differentiated brand.

    • Communications Review
    • Internal Perceptions
    • External Interviews
    • Competitive Analysis
    • Brand Findings Report
    • Brand Strategy Foundation
  • Create

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    Develop a unified visual and verbal strategy to bring a distinctive brand to the marketplace as an indispensable competitive advantage and sales asset.

    • Name and Tagline Development
    • Brand Architecture
    • Positioning and Core Messaging Platform
    • Targeted Messaging, Messaging Guidelines, Deployment Framework
    • Thought Leadership and PR Strategy
    • Corporate Identity Development
    • Visual Brand Development
    • Internal Communications Strategy
  • Deploy

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    Bring the brand to life. Through consistent and well-crafted sales and marketing materials that build awareness and interest, set the stage for marketplace distinction and business growth.

    • Sales & Marketing Tools
    • Website Development
    • Advertising Campaigns
    • Thought Leadership Development
    • Brand Loyalty Materials
    • Interactive Media Programs
  • Launch

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    Introduce new or repositioned brands through strategic planning and coordinated communications that help companies gain greater differentiation and mindshare.

    • Go-to-Market Strategy and Planning
    • Brand Launch Programs
    • Event & Tradeshow Strategy and Materials
    • Media and Public Relations
  • Manage

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    Provide ongoing brand management and stewardship to ensure that the brand remains consistent, relevant and nimble to respond to changing market and business dynamics.

    • Brand Standards
    • Brand Stewardship
    • Sales & Marketing Campaigns
    • Outsourced Marketing Services
    • Ongoing Public Relations