By Nicholas Alexander – Associate
They say a picture is worth a thousand words, but in this case, I think I prefer the picture to only be worth 267 words (the word count of this blog post). According to Wordle.net, “Wordle is a toy for generating ‘word clouds’ from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text.” The tool, or toy, was created with the original purpose for displaying content in a fun, artistic style. As a toy, Wordles are fun. But as a tool, Wordles can uncover valuable insights about communication.
Because prominence is given to words that appear more frequently, we are able to use Wordle as a research tool when analyzing how a business is communicating to the marketplace. A simple way to recreate this for yourself is to copy and paste the content from your homepage to create one Wordle and then copy and paste the content from a competitor’s homepage to create another Wordle. I think you’ll be amazed with the differences and similarities you’ll find in the choice of words you both use to communicate to the same audiences.
Obviously more sophisticated research and analysis goes into our process as we then decipher what the words actually mean, who they are communicating to, and with what relevance and consistency these messages appear. But we will save the complexities of our process for a later blog. For now, have some fun creating art out of the messages you use to communicate with your audiences. Who knows, you may even uncover an opportunity to refine your messaging!