12 EAST 49TH STREET,
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    NEW YORK, NY 10017
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Business Challenge

Pinstripe, a growing Recruitment Process Outsourcing (RPO) company, needed to attract increased attention from a wide variety of audiences – current and potential clients, analysts, advisors, investors and the media – in a very competitive market. Pinstripe was poised to leverage its success in business development, but needed to make the right moves to accelerate growth in a compelling and efficient manner. Differentiating itself from an increasingly crowded marketplace was a strategic priority. The leadership team wanted to reach their audiences with clear messages that highlighted their problem-solving skills, deep expertise and outstanding results.

Business Outcome

To breakthrough its crowded marketplace, we defined a bold and unexpected message and visual platform that focused on the business results Pinstripe’s clients gained by working with them to find the best talent. Their new tagline, Talent In Sight, communicated this theme while also positioning them as an industry thought leader. The memorable new brand delivered a consistent message to all target audiences, setting the stage for new types of collaborative and creative engagements that resulted in tremendous growth and success for both Pinstripe and its clients. As of July 2013, the company has become a leading global RPO business.


“What makes Pinstripe different, at our heart, is our passion. We take on our clients’ complex talent acquisition problems – simplify them, streamline them, and technology-enable them. Doing so helps our clients put a better quality workforce in place faster and more cost effectively. Our new brand is built around these fundamentals and it will continue to reinforce our position as a pioneer and market leader.”

Sue Marks
Chief Executive Officer, Pinstripe